CQTA Robert Krupp (del Valle)

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Robert Krupp (del Valle) — CQTA Digital Innovation, Hamburg

Transformation that lands in daily work.

I lead complex projects, programs and initiatives in industry and mid-sized business, in Germany and internationally: strategy, innovation, digitalization and process work — until the change has arrived in the team.

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Robert Krupp

Topics that rarely come alone

A strategy is worth as much as the systems that carry it. Systems change processes, processes change work, and work only changes when people come along. I work on these ends at the same time instead of one after the other. Artificial intelligence runs through all of these topics — wherever it makes the difference.

Strategy

Strategy and business development

Positioning, business models and new markets — from analysis through to roadmap.

Systems

Digital business solutions: ERP, PIM and CRM

SAP S/4HANA, PIMcore, Salesforce and HubSpot — selection, implementation and international rollouts.

Processes

Digitalization and process design

Mapping, harmonizing and measuring processes — with BPMN, Signavio and ARIS.

People

Change management in transformation projects

Communication, stakeholder work, training and adoption — particularly around ERP rollouts.

Market

Marketing and consumer behavior

Segmentation, customer journey and loyalty — grounded in behavioral research.

Brand

Digital brand management

Brand strategy and governance across channels, systems and countries.

Innovation

Innovation and product development

Design thinking, technology assessment and prototypes — from the idea to a concept that holds.

AI

Artificial intelligence in machines and processes

Not a silo but a tool across every topic above — from development and production through to sales.

Focus area

AI rarely fails on the technology

Nine in ten industrial companies use artificial intelligence or plan to. Yet the ambition usually stays small: half want to cut costs with it, thirteen percent name innovation. I have pulled together why that is from a white paper, two articles and a survey of our own.

To the focus area on artificial intelligence

Examples from practice

I initiate and lead projects in industry and mid-sized business. A few assignments and projects from the past, across transformation, product and marketing. Happy to go into detail in conversation.

Innovation

Design thinking in product development

From user observation through prototypes to a robust concept — and anchoring the method in the team so that it outlives the workshop.

E-Commerce

Online shop and digital sales channels

Shop strategy, assortment and content, integration with PIM and CRM. From platform selection through to conversion and repeat purchase.

Mobile

Mobile applications for a car manufacturer

Apps and digital services around vehicle, dealer network and customer loyalty — from idea through prototype to launch.

Product

Strategy and development of a premium kitchen appliance

Competitive positioning, product concept and support through development — from the first idea to market launch.

ERP

International SAP S/4HANA program and initiative

Change and communication strategy, process stabilization and rollouts across numerous sites and users in the EMEA region.

Processes

Digitalization of a corporate group

Process optimization and future readiness for two manufacturing companies, including strategy and change management.

Clients

A selection of companies I have worked for in recent years — from large corporations to specialized mid-sized firms, across industry, consumer goods and services.

  • Mercedes-Benz
  • ŠKODA
  • Audi
  • Diehl
  • Miele
  • Olympus
  • Swarovski
  • Nestlé
  • Henkel
  • Hornbach
  • OTTO
  • Telekom
  • Microsoft
  • DHL
  • TUI
  • Postbank
  • TÜV NORD
  • Boehringer Ingelheim
  • Sanofi
  • Hamburg Airport

Directly as a consultant, through consulting firms, or alongside agencies and implementation partners.

Written and spoken

Innovation comes from dialogue, not from working alone. In articles and talks I share methods, models and findings — and learn at least as much in the exchange as I contribute. Anything from client work stays confidential.

Between Hamburg and Guatemala

Spanish is my second mother tongue, Guatemala my second home. What that has to do with consulting is on a page of its own.

Read the whole story

Let us talk about what you have in mind

I look forward to the exchange. Tell me what you are working on and where it is stuck — a conversation usually produces the first ideas for how a solution might take shape. As a consultant accredited under the German BAFA program, working together may qualify for public funding.

Email

kontakt (at) cqta (dot) de

Phone

+49 40 84 207 400
+49 177 7578777

LinkedIn

linkedin.com/in/robertkrupp

Address

Robert Krupp (del Valle)
CQTA Digital Innovation UG
c/o Die Diele, Borselstrasse 7
22765 Hamburg, Germany